ABOUT US

Founded in 2022 by James June, Creative Manager at Live Nation Urban, Houses of Luv has quickly emerged as a cultural force, leveraging its expansive community network and the backing of corporate sponsor Live Nation Urban to produce, promote, and host events nationwide.

More than just event production, the organization creates intentional spaces that center Black and LGBTQ+ Gen Z and millennial audiences—communities often underserved in mainstream nightlife and live entertainment. With activations in Los Angeles, Atlanta, Washington, D.C., Philadelphia, and Houston, Houses of Luv is building a cross-regional movement that amplifies inclusive talent, strengthens cultural connection, and transforms nightlife into a platform for visibility, celebration, and community power.