ABOUT US

Our story

Founded in 2022 by James June, Houses of Luv has quickly emerged as a cultural force, leveraging its expansive community network and the backing of sponsor Live Nation Urban to produce, promote, and host events nationwide.

More than just event production, the organization creates intentional spaces that center Black and LGBTQ+ Gen Z and millennial audiences. With activations in Los Angeles, Atlanta, Washington, D.C., Philadelphia, and Houston, Houses of Luv is building a cross-regional movement that amplifies inclusive talent, strengthens cultural connection, and transforms nightlife into a platform for visibility, celebration, and power.

James June

Programming Director

Zuhura McAdoo

Co-Curator

Blake Berry

Marketing Coordinator

Peyton Grase

Creative Coordinator